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Dec 8, 2004

USA - "Base Model Trucks Are History"

USA - Fleet Owner (subscription) - 19/11/04 -- The initial price of new heavy-duty trucks is getting pushed further down the list of priorities for customers.
"The top three points we’re finding customers are concerned about are drivers, fuel, and maintenance cost/vehicle productivity – not initial purchase price,” said John Fay, International Truck and Engine Corp.’s heavy vehicle marketing director. “So, for us the challenge is to come up with solutions for each of those areas.”
Factors such as driver shortages, safety, and upcoming near-zero emissions diesel engine technologies have popularized value-adding options like never before.

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