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Recalls * USA - How companies respond can impact consumer confidence
Recalls got you rattled? Me, too.Shreveport,Lou,USA -The Shreveport Times, by Alisa Stingley -Dec 16, 2006: -- Recalls fill the news on nearly a daily basis it seems. And that's got to be a jolt to consumer confidence. Ron Sereg, an assistant professor of public relations at LSUS, says companies that think they can pull a fast one over on consumers are naive... "I think that consumers today are more astute than perhaps only a generation ago," Sereg says. "Today we have access to much more information about which products we want to buy and we can make more selective choices."... The Consumer Product Safety Commission has had back-to-back record years for the voluntary recall of consumer products. In fiscal year 2005, there were 397; in fiscal year '06, there were 417. Those are the most recalls the agency has had since 1995... The commission is an independent federal agency created to protect the public from unreasonable risks of injuries and deaths associated with about 15,000 types of consumer products...
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